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straighten up

backstage at our fall 2015 presentation, the hair team found perfection in imperfection

straighten up

“it’s straight hair, but without that flat iron crush. hair shouldn’t be over-thought; we wanted to instill a sense of beauty that’s about confidence. there’s a bit of dishevelment that you may think is messy, but is instead a kind of youthful charm.”


— bob recine for fekkai on our fall 2015 presentation