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james hirschfeld, co-founder of paperless post, on the art of sending online wedding invitations.
July 16, 2013Column: deliberate polish
today we're continuing our series of all things importantly wedding-related in honor of our "sparkling ever after" sweepstakes.
(as a reminder it's where one lucky bride-to-be will win a signed copy of style me pretty weddings by abby larson, $545 in paperless post credits and coins, a $500 kate spade new york gift card and four cases of our special-edition sparkling brut rosé made by domaine carneros. enter here!)
paperless post makes sending so-sophisticated-they-look-real, digital invitations a snap—and an additional gold star for an effortless guest list tracking system. so it's a perfect match for keeping track of who's coming to the engagement party, bridal shower, bachelorette party, the wedding...
here's some advice from its savvy co-founder and c.e.o. james hirschfeld:
"reaching your guests early is priority number one. an online save-the-date—usually sent three to six months before the wedding—allows you to get the information to your recipients as quickly as possible and helps you manage your guest list hassle-free: guests can sync the date in their calendars, end a thoughtful note of congratulations, and respond with their mailing addresses if you're sending a paper invitation.
wedding invitations are traditionally sent out six to eight weeks before the event. our paper designs all come with matching online versions. choose the medium you prefer for each event or guest while still allowing people to rsvp with ease online."