we love the vivid pigments of the springtime holi festival
April 4, 2013Column: things we love
the swirling, sherbet-tinted wisps in our live colorfully fragrance campaign are more than just smoke and mirrors: the colorful cloud was inspired by the vivid powdered pigments of the holi festival, the hindu celebration of spring.
celebrated around the world each year in february or early march (this year it was just last week!), the two day “festival of color” marks the end of winter with bonfires, street-wide celebrations and playful sprays of perfumed, rainbow-hued powder created from flowers or medicinal herbs.