through our on purpose label, we build suppliers that help transform communities by employing and empowering its primary agents of change: women.
we've started in masoro, rwanda, where each piece of on purpose is made by abahizi rwanda, an employee-owned handbag manufacturing facility that we helped local artisans establish in 2014.
today, abahizi rwanda employs over 200 women full time who receive competitive salaries and benefits like three weeks paid vacation, paid maternity leave, sick days, health care and classes in an array of life skills.
it's smart business with a strong social mission. with on purpose, we've renounced the more common per-product donation approach in favor of integrating abahizi rwanda into our normal supply chain. we've been helping them find their niche in the global marketplace so they can take on more clients and grow their business. as their business grows, more women are empowered and the local community is positively impacted. their client list is set to expand in 2019.
we believe that when women are financially and personally empowered, they're uniquely positioned to transform their community. take an in-depth look at how we measure it, and the amazing things the women of masoro are making happen.