through our on purpose label, we build
suppliers that help
by employing and empowering its
agents of change: women.
we’ve started in masoro, rwanda, where
each piece of on purpose
is made by abahizi
rwanda, an employee-owned handbag
manufacturing facility that we helped local
artisans establish in 2014.
today, abahizi rwanda employs over 200
women full time who
salaries and benefits like three weeks paid
vacation, paid maternity leave, sick days,
health care and classes
in an array of life skills.
it’s smart business with a strong social mission.
with on purpose,
we’ve renounced the more
common per-product donation
in favor of integrating abahizi rwanda into
supply chain. we’ve been helping
them find their niche in the
marketplace so they can take on more clients
their business. as their business
grows, more women are
the local community is positively impacted.
their client list is set to expand in 2019.
we believe that when women are financially
empowered, they’re uniquely
positioned to transform their
take an in-depth look at how we measure it,
amazing things the women of masoro
are making happen.